Course curriculum

  • 01

    Welcome

    • Welcome to The Course

    • Download These

  • 02

    Brand Identity

    • Brand Identity & Visual Guidelines

    • Brand Guidelines PDF Download

  • 03

    Voice & Tone

    • Tone, Voice, & What Not to Say

  • 04

    Platform Specific Guidelines

    • Differences across IG, TikTok, YouTube, etc.

    • Email & Blog Standards

  • 05

    Content Execution

    • What Every Edit Must Meet

    • File Organization & Naming

  • 06

    Brand Safety & Behavior

    • Mistake & Crisis Handeling

    • Social Media Comments & DM's

  • 07

    Editing Walk Throughs

    • Turning Long Form into Short Form

    • Creating a Podcast from Long or Short Form